For Pastor Derwin’s book launch of The Good Life, which achieved Christian Best Sellers status in 2020, I spearheaded the visual and creative execution of promotional content, guiding a skilled production team in the development of a captivating book trailer. I further supported the campaign by crafting and coordinating targeted ads and social media content to drive engagement. Aligned with the launch, I oversaw the creation of a complementary children’s series, adapting the book’s key themes into accessible lesson content. This involved managing the end-to-end process—planning, scheduling, talent coordination, and maintaining visual cohesion with the book’s design aesthetic across all elements.

Publisher

B&H Publishing Group

Role

Creative Lead