Project Overview: Taking the Rocket Republic designed apparel, I aimed to capture, dynamic high energy visuals for Stand For Life's collaboration with Native Supply apparel targeting a youthful and trendy, conscious audience.

Creative Process: I led the development of the shoot’s visual style, creating mood boards and collaborating closely with the videographer, photographer and stylist to capture a bold, modern aesthetic. I also coordinated the selection of models and secured a vibrant urban location that matched the campaign’s tone.

Execution: During the shoot, I insured that every shot it here to the creative brief providing direction to adjust lighting in composition.

Results & Impact: The posts for the collection generated a 35% increase in engagement across Stand For Life’s social platforms. The client praised the cohesive visual storytelling and attention to detail.

Agency

Rocket Republic

Role

Co-Creative Director

Video - Andy Flores
Photography - Roxy Moure